Promotions & Presentation Strategy Manager – Europe


The Promotions & Presentation Strategy Manager is a key role within the Eu Promo & Presentation Strategy Department, and is responsible for improving performance on linear and non-linear channels and specifically in relation to the following areas:

  • Audience retention to maximise ATS, frequency & ratings
  • Maximising commercial sales
  • Optimising promotions and brand strategy
  • Efficient and effective implementation of Sintec Media’s OnAir®

The Promotions & Presentation Manager will work with key roles across Europe & Africa: Heads of Programming, Creative, Marketing, Commerical Sales, Presentation Scheduling and Operations.

The primary mission of the Promotions & Presentation Manager is to ensure that all FNG channels in Europe and Africa become market leaders in channel architecture and promo strategy.

The Eu Promotions Manager will report to VP, Promotions & Presentation strategy, Europe based in FNG Rome (or an alternative FNG EU market).

Responsibilities include:

1- Working closely with the Eu Broadcast System’s team to ensure:

- Requirements of the Broadcast Management System (BMS) are integrated into the system’s development plan

- Investment in user (Presentation Schedulers) training of the BMS system is fully supported from a channel architecture and promo                  strategy perspective to ensure best practice in these areas is applied across the EU region

- Delivery of Digital convergence plan

2- Working closely with Eu Research to ensure that guidelines for promo strategy are effectively tailored to each country’s business context

3- Identification, development and implementation of solutions to ensure FNG’s position as market leader in cutting-edge promotions strategy (new formats for promotions, secondary events etc).

4- Provision of an effective response service for requests for information, guidance, on promotions strategy

5- Development of productive relationships with all Eu stakeholders across all levels of the hierarchy via regular exchange and meetings via Skype/VC/calls

6- Application of an effective control system to ensure progress in achieving goals across all channels in each country, including progress reports supplied to VP

7-Maintaining informed and up-to-date knowledge of break and promo strategies on leading competitor channels worldwide and providing VP with proposals for innovation of break architecture

8- Effective management of simultaneous projects ensuring they are delivered according to predefined deadlines and budgets.

Tasks include:

  • Creation and management of Action Plan for development and implementation of  SintecMedia’s OnAir® Promo Optimisation & Make Lists modules across Europe with the objective of improving user understanding and channel performance
  • Regular updates with EU Broadcast Systems team and reports to VP on progress and activities
  • Creation of all necessary training tools – manuals, guidelines and presentations.
  • Detailed analysis of transmission playlists and off-air recordings to assess alignment of channels to Eu Promotions Strategy guidelines, and recommendations for improvements
  • Creation and mangement of Strategy Plan to ensure the develpment and adoption of innovative ideas for improving promo strategy

Qualifications & experience


  • At least 5 years experience as a Senior Short-Form Scheduler in a technical market where promotions are media planned
  • Apptitude for use of systems and analytics tools
  • Basic understanding of media planning theory, principles and terms
  • Well developed ability to prioritise conflicting demands and deliver to deadlines
  • Education to at least degree level
  • Proven project management skills and working knowledge of project management software
  • Excellent people mangement skills
  • Passion for FNG’s programming content and a good understanding of communications strategies applied on linear and non-linear tv
  • Excellent verbal and written skills in English, with knowledge of at least one other European language
  • Exceptional organisational and time-mangement skills, ability to prioritise and capacity to work in autonomy
  • Excellent working knowledge of excel and powerpoint
  • Willingness to travel as required


  • Experience as a media planner in a media agency or tv environment
  • Working knowledge of SintecMedia’s OnAir®
  • Degree subject: Communications or statistics preferred
  • Experience of complex project managment
  • Proven experience in a multi-cultural environment, developing and fostering  productive relationships with stakeholders (internal and external to FNG) across multiple markets and with the ability to communicate effectively with colleagues from Junior to Senior levels

Location: Rome

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